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Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 20, 2017

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list is dotted with disasters, both... READ MORE
B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over Pricing

B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over PricingPricing information is key in the consideration and decision stages, as are face-to-face meetings and customer reviews.December 18, 2017

Pricing information is important to B2B technology buyers when considering a vendor and making a final decision, but low cost claims take a backseat to other characteristics when buyers need to sell or justify their decision to other internal stakeholders or... READ MORE
Word-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales

Word-of-Mouth Said to Drive Almost One-Fifth of Consumer SalesSocial media conversations alone drive an estimated 9% of consumer sales.December 5, 2017

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of... READ MORE
These Are the 10 Brands Customers Would Be Most Likely to Recommend

These Are the 10 Brands Customers Would Be Most Likely to RecommendAmazon is the leading tech brand on the list.November 29, 2017

USAA tops the 2017 Advocacy Rankings, emerging as the most likely to be recommended by its customers from a list of 1,500 brands, per new YouGov data. USAA moved up from the #3 spot the last time these rankings were released in December 2016, overtaking a... READ MORE
The Majority of People’s Favorite TV Shows Are Now Found Online

The Majority of People’s Favorite TV Shows Are Now Found OnlineInvestments in original content are paying off for streaming services.November 15, 2017

Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing... READ MORE

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