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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic

Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic Close to 9 in 10 home improvement consumers exposed to advertising report being influenced by ads in the awareness stage of the purchase process.

Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing... READ MORE
More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year Total global advertising spending is expected to drop 9.1% this year, with traditional media much harder hit than digital.

Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Four Points About COVID-19’s Impact on Marketing

Four Points About COVID-19’s Impact on Marketing Budget cuts are the biggest concern for marketers, while others are shifting their funnel and targeting priorities.

From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they have encountered and the strategic shifts they have made. Here are... READ MORE
1 in 3 Viewers Discover New TV Shows and Movies Through Social Media

1 in 3 Viewers Discover New TV Shows and Movies Through Social Media More than half of adults discover new shows through commercials or ads.

As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found... READ MORE

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