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Here’s Some New Data on the Fast-Rising E-Sports Industry

Here’s Some New Data on the Fast-Rising E-Sports IndustryMore than one-third of US adults have never heard of e-sports - but the growth of this industry is rapid.August 30, 2019

The business of video gaming is big and getting bigger, with a majority of US adults playing this year. A burgeoning area of the gaming industry is much like with regular sports: when people aren’t playing them, they like to watch others play. Indeed,... READ MORE
Healthcare Ad Spend Growing Faster in US Than Globally

Healthcare Ad Spend Growing Faster in US Than GloballyUS healthcare ad spend is expected to grow by 6% in 2019, compared to 3.6% globally.August 20, 2019

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The... READ MORE
Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media SpendMarketers are heavily invested in TV when targeting multicultural audiences - perhaps too much so?August 19, 2019

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020,... READ MORE
2020 Federal Election Ad Spend Forecast to Reach $6 Billion

2020 Federal Election Ad Spend Forecast to Reach $6 BillionDigital predicted to account for one-fifth of policial ad spend for the 2020 elections.August 15, 2019

With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total... READ MORE
Podcast Listeners Pay Attention to Ads

Podcast Listeners Pay Attention to AdsPodcast ads are reaching more adults - and holding their attention.August 6, 2019

In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019. One reason why advertisers might be keen to put more of their budget into the medium can be found in a survey... READ MORE
Traditional Media to Retain Lead in Advertising to Kids

Traditional Media to Retain Lead in Advertising to KidsDigital advertising is expected to reach only about one-third of total kids advertising spend by 2021. YouTube is a key player.June 27, 2019

As ad spend targeted towards kids continues to rise, so does the amount of spend dedicated to digital advertising. New findings [download page] from PwC and SuperAwesome reveals that of the $4.3 billion estimated to be spent globally on kids advertising this... READ MORE

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