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Holiday 2017 Data Hub

Holiday 2017 Data HubLooking at the 2017 holiday season, in numbers.November 20, 2017

The holiday season is in full swing, which means (among many other things) that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This article (which will be updated periodically during the holiday... READ MORE
Rising Programmatic TV Investments Have Better Targeting in Mind

Rising Programmatic TV Investments Have Better Targeting in MindFirst-party data will help derive better insights, marketers say.October 16, 2017

Programmatic TV is mainstream, declares Adobe Digital Insights (ADI) in a recent study that surveyed more than 400 US and UK professionals from agencies and brands. These executives, who are decision-makers for placement of TV or digital media marketing,... READ MORE
4 Things to Know About TV Ads

4 Things to Know About TV AdsNewly-released findings related to TV ad lengths, spend, and perceived effectiveness.October 11, 2017

TV is no longer the single largest advertising medium in the US, having recently been overtaken by digital media. But TV advertising is still a more than $70 billion business, and it’s still growing, albeit slowly. Here are 4 updates on TV advertising,... READ MORE
People Complain of Gender Stereotyping and Lack of Diversity on TV

People Complain of Gender Stereotyping and Lack of Diversity on TVTV ads are using outdated gender stereotypes and programming is failing to be racially inclusive enough, according to new studies.October 4, 2017

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many... READ MORE
Digital Ad Sales to Overtake Offline in 2019?

Digital Ad Sales to Overtake Offline in 2019?Get ready for an advertising world in which mobile and social take center stage - not just in digital media.September 27, 2017

While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still command a majority of ad sales in the US, per new data from MAGNA [pdf]. But if MAGNA’s forecast proves correct, it won’t be long... READ MORE

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