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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
Super Bowl 2020 Data [Updated]

Super Bowl 2020 Data [Updated]Here's a look at the Super Bowl's ad "winners," costs, stats and effectiveness.February 24, 2020

Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at... READ MORE
Consumers Ascribe Greater Purchase Influence to Peers Than Ads

Consumers Ascribe Greater Purchase Influence to Peers Than AdsAbout 1 in 3 consumers will share an ad that they enjoy.February 21, 2020

Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such... READ MORE
US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020Here's a look at how offline media fared last year - and what's ahead this year.February 3, 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1... READ MORE
2 Points on Video Ad Length

2 Points on Video Ad LengthAds that stir emotions are typically longer, while the best humorous ones are shorter.January 16, 2020

Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing... READ MORE
Don’t Dismiss TV Ads When Looking to Reach Women

Don’t Dismiss TV Ads When Looking to Reach WomenWomen not only watch more TV than men, they're also a more receptive audience to advertising on TV.January 6, 2020

Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that... READ MORE

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