But worries around ROI and ROMI remain paramount.
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Top 10 Video, Multimedia Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more...
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Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar Media. TV's 6.4% bump in spending buoyed the overall totals, with...
Only 37% of Online Adults Believe They Can Use the Internet Anonymously
Based on everything they know and have heard about the internet, only 37% of American internet and smartphone users believe it's possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them....
CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University's Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last...
CMOs: Traditional Media Ad Spend to Dip; Digital to March On
It's becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come,...
US Out-of-Home Ad Revenues Grew by 5% in Q2
Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion. PricewaterhouseCoopers...
Global Marketing Budgets Staying Strong
Marketing budgets continue to improve across major regions, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, steady from last month and marking the 8th consecutive month above the threshold value...
Agency Compensation Increasingly Fee-Based
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing, according to final study results released by the Association of National Advertisers (ANA). The 98...
PPC Professionals: 2014 Will Be About Conversion Rate Optimization
"2014 will be the Year of Design," declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among "hundreds of search marketing professionals," found that 85% will focus more on conversion rate optimization next year,...
Some Millennials Report Improving Financial Situation in Q2
A rare bit of good news about Millennials is out from IRI, which has been tracking spending sentiment for a couple of years now. Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in...
Marketers’ Main Problems Calculating ROI, and the Toughest Questions They Face on the Job
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI, finds Teradata [download page] in new survey results. The study, which looks at data-driven marketing opportunities and challenges, finds that most marketers believe...
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
TV Outpaces Global Media Ad Spend Growth in Q1; Print Continues to Falter
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%, according to data...
Back-to-School Stats
It's back-to-school time. Well, not for students, but for marketers and some proactive parents who are already out...
Local Merchants Overwhelmed by the Array of Available Digital Marketing Channels
A survey of local merchants around the US conducted by Reply.com reveals that a plurality 40% are spending 5 or more...