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What Are Americans’ New Year’s Resolutions?

What Are Americans’ New Year’s Resolutions?Saving money and getting healthier top the list.January 4, 2018

Each new year starts with optimism about new beginnings and improvements. So what do American adults have in mind for 2018? A survey from YouGov [pdf] indicates that people are focused on saving money and getting healthier this year. All told, roughly... READ MORE
Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
Adults Are Saving Money With Retirement, Travel in Mind

Adults Are Saving Money With Retirement, Travel in MindYouth are most likely to be saving for travel.December 4, 2017

The vast majority (87%) of US adults claim to be saving money, according to a YouGov survey, and about one-third of US workers who save money put aside more than 10% of their paychecks for savings. The most common reasons for saving money are for retirement... READ MORE
As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and TypingThe longer they own their living room voice assistant, the more comfortable owners become with it. This has implications for brands.November 27, 2017

Roughly one-third of US households own a Smart Speaker, according to a new study from ThinkNow Research. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping, per... READ MORE
Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.November 16, 2017

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.November 14, 2017

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE

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