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In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...

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