Per-person spending is expected to be $177.06, down about $15 from last year.
Retail & E-Commerce Articles
Additional categories:
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Super Bowl 2024 Data [Updated]
A record number of Americans watched the big game. So which ads fared best? Depends on the metric…
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
B2B Commerce Professionals Expect Digital to Soon Account for the Majority of Their Revenues
B2B commerce leaders estimate that digital currently accounts for 41% share of their revenues.
Valentine’s Day Spending Forecast to Be Almost On Par with Last Year
Consumers are expected to spend $25.8 billion on Valentine’s Day, just down from $25.9 billion last year.
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
In-Store Tactics Should Belong in Retail Media Definition, Decision-Makers Say
A majority of retailers and brands feel that in-store digital signage should fall under the definition of retail media.
BDR Teams Are Growing – As Are Their Quotas
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
Subject Line Tweaks Can Boost Performance, Say Email Marketers
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
What Do Consumers Want from Brands on Social Media?
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.