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E-Commerce in FMCG: 3 Trends to Know

E-Commerce in FMCG: 3 Trends to KnowOne-fifth of FMCG e-commerce orders are made as part of a subscription service.January 8, 2018

Online channels are fueling almost 90% of growth in the US FMCG market, and new data from Nielsen [download page] indicates that 87% of online orders are completed via home delivery as opposed to in-store or curbside pick-up. Here are 3 takeaways from... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With ShoppersDigital touchpoints - particularly apps - are quickly rising as information sources for shoppers.

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE
Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
Word-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales

Word-of-Mouth Said to Drive Almost One-Fifth of Consumer SalesSocial media conversations alone drive an estimated 9% of consumer sales.December 5, 2017

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE

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