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Where and How to Market to IT Buyers

Where and How to Market to IT BuyersIT buyers are fielding dozens of pitches a week. What can help you break through the clutter?January 22, 2018

IT buyers say they’re contacted by marketers and sales reps more than 20 times per week on average, new research from Spiceworks has found. With that in mind, it’s important to find out where this hard-to-reach group goes for information and what... READ MORE
US 2018 Consumer Technology Sales Forecast

US 2018 Consumer Technology Sales ForecastSmart Speaker sales surged in 2017, and these devices are poised to be the darlings of 2018.January 10, 2018

With CES in full swing, what better time to take a look at the Consumer Technology Association’s forecast for tech industry revenues this year? All told, tech’s retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of... READ MORE
5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker OwnersA look at the demographic composition of Smart Speaker households, along with 4 other insights into Smart Speaker households.December 28, 2017

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What’s more, one-quarter of Smart Speaker homes... READ MORE
3 Things to Know About Smart TV Owners

3 Things to Know About Smart TV OwnersSmart TV owners have an appealing demographic profile and are early tech adopters.December 21, 2017

Almost one-quarter (23%) of US adults have a smart TV, reveals Kantar Media in a new data release – and penetration exceeds one-third of households in some key DMAs, per Nielsen. So who are smart TV owners? Kantar Media provides some context into their... READ MORE
Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 20, 2017

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list is dotted with disasters, both... READ MORE

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