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SVOD at About 1 in 8 Live TV Viewing Minutes

SVOD at About 1 in 8 Live TV Viewing Minutes SVOD's share of live TV viewing has tapered off since hitting highs at the start of the pandemic.

While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD’s portion of live TV minutes tapered off towards the end of 2020, per data from... READ MORE
Which Digital Platforms Are Marketers Upping Their Spend on This Year?

Which Digital Platforms Are Marketers Upping Their Spend on This Year? Some 7 in 10 surveyed marketers foresee increased investment in online video this year.

More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from WARC’s Marketer’s Toolkit 2021 report [download page]... READ MORE
Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts About half of marketing and sales professionals report being satisfied with their 2020 video efforts.

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority... READ MORE
People Still Say They’re Watching More TV Than They Did Pre-Pandemic

People Still Say They’re Watching More TV Than They Did Pre-Pandemic More than one-third of US consumers say they now watch a lot more TV than they did pre-pandemic.

One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows... READ MORE
What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention?

What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention? Close to 1 in 5 (18% of) US consumers consider themselves to be early adopters of technology.

Close to one-fifth (18%) of consumers around the world are early adopters of technology – agreeing that they either are actively on the lookout to buy new tech devices and services or are always keen to use new tech products as soon as they enter the... READ MORE

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