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Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE
Watching TV’s Still A Social Experience For Almost Everyone

Watching TV’s Still A Social Experience For Almost EveryoneIt's not just linear TV. People are watching content from OTT platforms together.November 20, 2017

As the media landscape continues to fragment and people watch video across more devices, there’s a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question,... READ MORE
The Majority of People’s Favorite TV Shows Are Now Found Online

The Majority of People’s Favorite TV Shows Are Now Found OnlineInvestments in original content are paying off for streaming services.November 15, 2017

Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.October 31, 2017

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE

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