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The Most Popular Radio Formats of 2018News/talk radio leads listening, but that isn't the case for all age groups.January 8, 2019
Radio has the broadest reach of any medium, and with new devices such as smart speakers potentially augmenting rather than detracting from the listening experience, it doesn’t appear to be going anywhere soon. But what formats are winning when it comes... READ MORE
Responsiveness on Social Media Drives Millennials’ LoyaltyTwo-thirds say their loyalty to a brand is impacted by speed of response on social channels. January 1, 2019
Nearly 4 in 10 American Millennials (38%) are providing at least weekly feedback to companies via social media channels, according to research from TELUS International [infographic]. Given the fact that such a significant proportion is being regularly vocal,... READ MORE
The State of Traditional TV: Updated With Q2 2018 DataTwo very interesting stats come out of this latest analysis. See if you can find them.December 26, 2018
[By MC Editor, JC Lupis] Well, here we go again, taking a look at the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q2 2018. We’ve known for at least a couple of years now that youth are watching less... READ MORE
Here’s How Our Media Platform Preferences Fluctuate Throughout the DayTV cannibalizes time with digital devices, although there's plenty of multitasking going on too.December 20, 2018
US adults spent a plurality 42% of their daily media time with live and time-shifted TV during the second quarter of this year, reports Nielsen in a recently-released study [download page]. Digital media – including internet on computers and mobile... READ MORE
How People Get The News: TV > Radio > Social Media > NewspapersAmerican adults still prefer to watch rather than read or listen to the news.
As consumers’ media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they’re now more likely to get news from a social media site... READ MOREFeel Like You're Always Playing Catchup?
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