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America’s Most Loved Brand Is…Tech players feature strongly in the list, and younger generations certainly love their video platforms.April 15, 2019
What elements go into making a brand that Americans love? For Morning Consult’s analysis, it’s a mixture of favorability, trust, community impact and the likelihood that the consumer would promote the brand (Net Promoter Score). This year, Amazon... READ MORE
Baby Boomers Possess the Majority of US Household WealthBoomers own more than 10x the share of total household wealth as do the oft-targeted Millennial cohort.April 8, 2019
The period since the end of the financial crisis has seen considerable growth in US household wealth, with the total sum expected to exceed $100 trillion by the end of 2019. A new report [download page, purchase required] from Packaged Facts estimates that... READ MORE
American Consumers Still Love Paper CouponsHalf of Americans prefer to receive coupons in the mail - a figure that has grown even in the digital age.April 5, 2019
Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial strain, have seen an upswing in the percentage of those who... READ MORE
The State of Traditional TV: Updated With Q3 2018 DataOur latest quarterly analysis finds a couple of milestones, neither of them kind to the pay-TV industry.April 3, 2019
[By MC Editor, JC Lupis] Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report [download page] from Nielsen, this time... READ MORE
W-O-M: Which Paid Media Are Driving Consumer Conversations About Brands?Digital ads now generate almost a third of paid-media driven conversations, taking over from traditional media channels.March 25, 2019
It appears that people are talking less about brands than they did five years ago, according to a new report [download page] from Engagement Labs. This is especially true of the youngest consumers (aged 13-20), who are cutting the cord and turning away from... READ MOREFeel Like You're Always Playing Catchup?
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