Youth & Gen X Charts

3 Points About Media Reach and Audience Demographics in 2021

Data shows that media usage has risen almost across the board during the pandemic.

Looking at the 2021 holiday season in numbers, including forecasts and key trends.

However, TV audiences, in general, spend the majority of their TV time with traditional TV.

Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.

Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.

About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.

Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.

Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.

Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.

Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.

Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.

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