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More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TV

More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TVBeyond age groups, Black and Hispanic adults also display considerable differences in their viewing preferences.January 19, 2018

Watching digital – downloaded or streaming – video is now a more popular weekly activity for people under the ages of 45 than watching traditional TV, according to MarketingCharts’ 4th Annual US Media Audience Demographics report. The... READ MORE
More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go ViralMen seek fame and virality more than women.January 18, 2018

Does the thought of going “viral” sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent... READ MORE
6 in 10 Adults Say They Vacationed Away From Home Last Year

6 in 10 Adults Say They Vacationed Away From Home Last YearAbout 1 in 5 vacationed outside the US.

Some 62% of American adults report having taken a vacation away from home in 2017, according to survey results from Gallup. About one-third of those, or 21% overall, said they traveled outside the US, per the report. The 62% having taken a vacation away from... READ MORE
Streaming Video Popularity Jumps Among Gen Xers

Streaming Video Popularity Jumps Among Gen XersOriginal programming is an important consideration for some, but isn't the only influence.January 15, 2018

Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act, per a PwC report [pdf]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just... READ MORE
What Are Americans’ New Year’s Resolutions?

What Are Americans’ New Year’s Resolutions?Saving money and getting healthier top the list.January 4, 2018

Each new year starts with optimism about new beginnings and improvements. So what do American adults have in mind for 2018? A survey from YouGov [pdf] indicates that people are focused on saving money and getting healthier this year. All told, roughly... READ MORE
US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree1 in 8 Americans now has an advanced degree, and high school completion rates have set a new high.January 3, 2018

The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That’s up from 84% at the turn of the century, as attainment rates increased... READ MORE

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