Millennials’ share of US household wealth, while small, has jumped recently.
Youth & Gen X Articles
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Half of Millennials Have Tried A CBD Product
Millennials eye the mental health benefits of CBD use more than other adults.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Gen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Half of Social Media Users Claim Increased Likelihood to Click on an Ad if in a Good Mood
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
The Pandemic E-Commerce Bump Notwithstanding, People Still Prefer Shopping In Stores
The top reason US adults give for shopping in store is enjoyment.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Young E-Commerce Shoppers Say They’d Pay A Premium for an Improved Online Experience
6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
It Sure Seems Pricing is Important to Video Streaming Subscribers
More US adults say that pricing options are important than original content when considering subscribing to a service.
B2B Marketing and Sales Leaders Focus on Pipeline Growth
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
Half of Social Media Users Claim Increased Likelihood to Click on an Ad if in a Good Mood
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.