Middle-aged Americans are equally as likely to consume liquor as beer the most.
Youth & Gen X Articles
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Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Which Instagram Features Do Its Young Users Prefer?
Some 52% of Millennials report using Instagram every day.
Almost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time.
Here’s What Millennials Say They Want from Brands
Brands should listen to customer feedback and be more socially responsible, Millennials say.
Millennials’ Daily Time Online Said to Have Passed Its Peak
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
Most Americans Are Concerned About TikTok’s Data Security
Additionally, about 6 in 10 consider TikTok a threat to national security in the US.
8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information.
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
These Large US Counties Have the Youngest Median Populations
The median age of the US population rose to a new record of 38.9 last year.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
As Reddit Grows in Popularity, Here’s A Look at Its Users
Reddit’s users skew young, male, liberal, and well-educated.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.