The 10 most loved brands offline and online in 2022, as measured by net positive sentiment in social media and in offline conversations.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
More than 7 in 10 aim to increase their digital CX spending this year.
Paid search traffic converts better than organic search and social traffic.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.