The top 10 brands in 2021 measured by the percentage of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021 and subtracting from that the percentage who said the same in Jan.1-31, 2021. The list includes Paramount Plus, Moderna, HBO Max, Coinbase, TikTok, YouTube Shorts, Pluto TV, Afterpay, Cash App, and Universal Orlando.
These Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value of Marketing
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.