The top 10 brands in 2021 measured by the percentage of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021 and subtracting from that the percentage who said the same in Jan.1-31, 2021. The list includes Paramount Plus, Moderna, HBO Max, Coinbase, TikTok, YouTube Shorts, Pluto TV, Afterpay, Cash App, and Universal Orlando.
Listeners Say They’ll Take Their Podcasts with Video
Podcasts appear to be evolving to a video-based medium as opposed to an audio-only one.