2021’s Fastest-Growing Brands in Consumer Purchasing Consideration Articles

MorningConsult Fastest Growing Brands Dec2021

The top 10 brands in 2021 measured by the percentage of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021 and subtracting from that the percentage who said the same in Jan.1-31, 2021. The list includes Paramount Plus, Moderna, HBO Max, Coinbase, TikTok, YouTube Shorts, Pluto TV, Afterpay, Cash App, and Universal Orlando.

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Listeners Say They’ll Take Their Podcasts with Video

Podcasts appear to be evolving to a video-based medium as opposed to an audio-only one.

9 in 10 Media Agency Pros Recommend Clients Try New Digital Media Channels

Agencies recommend their clients spend more on retail media this year, but also see costs rising.

Who Do We See and Hear in TV & Video Ads?

Marketers’ obsession with youth is certainly prevalent in video ads.

CMOs Look to Hire Growth Marketers Amid Market Pressures

Paid media and social commerce professionals are also in demand.

The Public’s Trust in Advertising Practitioners Improves, Remains Low

Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”

What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?

Most agree they have access to all the data they need, but they’re not fully confident in their access.

CDP Users Look to Improve Efficiency and Return on Marketing Spend

Data security and privacy/compliance are important criteria when selecting a CDP.

Few B2C Marketers Have A Data Clean Room

Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.

Which Digital Platforms Are Marketers Prioritizing for Investment This Year?

2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.

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What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?

Most agree they have access to all the data they need, but they’re not fully confident in their access.

CDP Users Look to Improve Efficiency and Return on Marketing Spend

Data security and privacy/compliance are important criteria when selecting a CDP.

Few B2C Marketers Have A Data Clean Room

Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.

Which Digital Platforms Are Marketers Prioritizing for Investment This Year?

2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.

Media Agencies Expect Increase in YouTube Investments This Year

Agencies – especially Big 6 agencies – are more likely to see YouTube as a CTV platform than a social media one.

US Consumer Technology Sales to Dip This Year

Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.

Where is Technology Proving Most Valuable in Account-Based Marketing?

Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.

2021’s Fastest-Growing Brands in Consumer Purchasing Consideration Articles

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Listeners Say They’ll Take Their Podcasts with Video

Who Do We See and Hear in TV & Video Ads?

The Public’s Trust in Advertising Practitioners Improves, Remains Low

What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?

CDP Users Look to Improve Efficiency and Return on Marketing Spend

Few B2C Marketers Have A Data Clean Room

What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?

CDP Users Look to Improve Efficiency and Return on Marketing Spend

Few B2C Marketers Have A Data Clean Room

US Consumer Technology Sales to Dip This Year

Where is Technology Proving Most Valuable in Account-Based Marketing?

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