3rd Party Data Changes and Programmatic Ad Strategies Articles

Thinking of upcoming changes to third-party data and identifiers, the areas that ad tech investment decision-makers believe will be most impacted:

  • Testing and experimentations
  • Brand suitability controls
  • Audience development
  • Ad personalization
  • Ad remarketing
  • Campaign optimization
  • Inventory management
  • Media performance management
  • Audience buying
  • Campaign planning
  • Omnichannel frequency management

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