Ad Elements Capturing Black Audiences’ Attention Articles

BCode Ad Elements Capturing Black Audience Attention Nov2021

The likelihood the following ad elements gain Black audiences’ attention:

  • “Representation of people like me in the ad”
  • “Celebrity endorsement by someone from my ethnic/racial group”
  • “Featured influencer that is from my ethnic/racial group”
  • “Featuring stories of real people that are from my ethnic/racial group”
  • “Including music or other art that relates to my ethnic/racial group”
  • “Setting or context of the ad is clearly related to my culture (ex: holiday celebration, room decoration, type of party)”
  • “Supporting an issue or cause important to my culture”

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