The likelihood the following ad elements gain Black audiences’ attention:
- “Representation of people like me in the ad”
- “Celebrity endorsement by someone from my ethnic/racial group”
- “Featured influencer that is from my ethnic/racial group”
- “Featuring stories of real people that are from my ethnic/racial group”
- “Including music or other art that relates to my ethnic/racial group”
- “Setting or context of the ad is clearly related to my culture (ex: holiday celebration, room decoration, type of party)”
- “Supporting an issue or cause important to my culture”
