Ad Fraud and Responding to Media Quality Challenges in 2020 Articles

IAS Ad Fraud Responding to Media Quality Challenges Feb2020

Digital environments perceived to be most vulnerable to ad fraud in 2020 (programmatic advertising, desktop display, mobile in-app display, social media) and tactics to minimize media quality challenges in 2020 (viewability measurement, brand safety and suitability mitigation, brand safety and suitability monitoring, and ad fraud mitigation). Responses are based on a survey of agencies and publishers.

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