Digital environments perceived to be most vulnerable to ad fraud in 2020 (programmatic advertising, desktop display, mobile in-app display, social media) and tactics to minimize media quality challenges in 2020 (viewability measurement, brand safety and suitability mitigation, brand safety and suitability monitoring, and ad fraud mitigation). Responses are based on a survey of agencies and publishers.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
