Ad Touchpoints That Give Consumers A More Positive Impression of Brands Articles

GroupM Ad Touchpoints Positive Impression of Brands Apr2020

The percentage of consumers ages 18-49 across the globe who say the following give them a more positive impression of brands:

  • Recommendations
  • Positive online reviews from other users
  • TV ads
  • Social network ads
  • Recommendations (influencer)
  • Cinema ads
  • Magazine ads
  • Outdoor ads
  • Video platform ads
  • Newspaper ads
  • Public transportation ads
  • In-game ads
  • E-commerce platform ads
  • Radio ads
  • Esports ads

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