US marketers’ personal approach to marketing.
Enterprise CX Practitioners to Up Their Use of Text, Journey Analytics
Fewer than half of CX practitioners rate the technology that supports their organizations’ CX efforts as strong.
Adobe-US-Marketers-Approach-to-Marketing-Mar2014 Articles
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B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Shopping Across Channels Is Now Entrenched Across Generations
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
B2B Buyers Report Evaluating More Brands During the Purchase Journey
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
B2B Buyers Report Evaluating More Brands During the Purchase Journey
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Insights Professionals Take on More Roles, Report Greater Impact
More insights professionals report leadership in brand management and a direct impact on brand positioning.
How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.