2023’s Top Brands Ranked by Customer Loyalty
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
adrelevance-entertainment-march-2007.xls Articles
read more
As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Marketers Sour on “X”
X’s brand safety risks appear to be a big turnoff for social media buyers and planners.
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets
Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Brand… Performance… Both?
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Marketplaces Gain Foothold with US B2B Buyers
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Brand… Performance… Both?
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Marketplaces Gain Foothold with US B2B Buyers
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Did Marketers Follow Through on Their Media Budget Plans for This Year?
Certainly not for the metaverse.
Utilization of MarTech Stack Capabilities Drops Again
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube Continues to Have Strong Appeal with Teens
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.