The share of retail media network (RMN) advertising spend in the next 1-2 years that advertisers will allocate to the following goals: performance marketing; brand building/campaigns; and shopper/co-op marketing.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.