Advertisers’ Focus on DE&I Approaches Articles

The percentage of advertisers in the US and UK who focused on the following in the past 3 years, compared to the percentage who plan to focus on these diversity, equity and inclusion (DE&I) approaches in the next 3 years:

  • Marketing strategy: adopting strategies to address under represented groups
  • Creative: adapting creative to ensure representation of different groups
  • Internal organization: addressing internal diversity
  • Media: reaching under-represented groups

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