Advertisers and agencies (all of whom are digital audio/radio advertisers) name their top 6 media types that are best at delivering the following campaign objectives:
- Improving brand awareness/recall
- Improving brand preference/favorability
- Improving consideration/buying intention
- Increasing sales
Media covered include digital video, TV, paid social, digital audio/radio, podcasts, display, paid search, and e-commerce/sponsored shopping links.