Advertisers’ Top Media Types for Delivering Campaign Objectives Articles

Advertisers and agencies (all of whom are digital audio/radio advertisers) name their top 6 media types that are best at delivering the following campaign objectives:

  • Improving brand awareness/recall
  • Improving brand preference/favorability
  • Improving consideration/buying intention
  • Increasing sales

Media covered include digital video, TV, paid social, digital audio/radio, podcasts, display, paid search, and e-commerce/sponsored shopping links.

Pin It on Pinterest