Advertisers’ Top Ways to Grow or Enhance First-Party Data Articles

LiveIntent Top Ways Collecting First Party Data Oct2021

The top ways by which advertisers grow or enhance first-party data:

  • Growing email lists via newsletters
  • Site/app visitation behavior
  • Social media
  • Via content marketing
  • Direct-to-consumer business models
  • Point of purchase
  • Surveys
  • Registration to access on-property content
  • Sweepstakes promotions
  • Direct mail

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