Advertisers’ rate the top 3 trust-related issues that would lead them to downgrade or pause an advertising partner:
- Brand safety issue
- Ad fraud
- Unchecked harmful content environment
- Data security breach
- Inaccurate campaign measurement data
- Misuse of advertiser first-party data
- Consumer data privacy concerns
- Lack of transparency in paid ad placements
- Lack of transparency in advertiser partner’s supply chain / downstream partners
- Non-viewable impressions