Advertisers’ Trust-Related Concerns with Partners Articles

AdPerceptions Advertiser Trust Concerns with Partners Sept2021

Advertisers’ rate the top 3 trust-related issues that would lead them to downgrade or pause an advertising partner:

  • Brand safety issue
  • Ad fraud
  • Unchecked harmful content environment
  • Data security breach
  • Inaccurate campaign measurement data
  • Misuse of advertiser first-party data
  • Consumer data privacy concerns
  • Lack of transparency in paid ad placements
  • Lack of transparency in advertiser partner’s supply chain / downstream partners
  • Non-viewable impressions

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