Agencies’ Most Important Industry Trends in 2023 Articles

The trends that agency executives see as being most impactful to the industry and/or their clients in 2023:

  • Short-form video
  • Influencer marketing
  • Delivering personalized experiences through smart technologies
  • Story-driven content visualization
  • First-party data strategy
  • Leveraging user-generated content
  • Using AI to predict consumer behavior
  • Intent monitoring
  • Privacy
  • Metaverse

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