AM/FM Radio Listener Segments Articles

NPREdisonResearch AMFM Radio Listener Segments May2021

The percentage of US AM/FM radio listeners who identify as the following:

  • Radio Heads: Use radio for everything
  • Connection Seekers: Use radio for connection
  • Infomaniacs: Radio listening is driven by news
  • Rhythm Rockers: Radio listening is driven by music
  • Laid-Back Listeners: Listen to radio in the background
  • Habitualists: Listen to radio when it’s the only option available

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