The percentage of US AM/FM radio listeners who identify as the following:
A risk-averse culture is the biggest culprit.
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Almost 4 in 10 turn on Netflix first when they want to watch something.
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
CMOs project an almost-10% increase in brand building spending in the coming year.
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Smart TVs continue to set the pace in viewing time growth.
Paid digital media accounts for about one-quarter of marketing budgets.
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Smart TVs continue to set the pace in viewing time growth.
Paid digital media accounts for about one-quarter of marketing budgets.
There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Apple takes over from Amazon as this year’s leader.