Amazon As Preferred Shopping Destination, by Category Articles

WundermanThompson Amazon as Preferred Shopping Destination May2020

The percentage of online shoppers who say that Amazon is their preferred shopping destination for each of the following categories:

  • Entertainment
  • Toys
  • Technology
  • Garden Products
  • Health and Pharmaceutical
  • Motors and Accessories
  • Home Furnishings
  • Pet Care
  • Beauty
  • Clothing and Fashion
  • Luxury
  • Grocery

Respondents were asked to choose from the following options: Amazon; Retailer sites; At the website of the brand I want; Other marketplaces; Social media sites; Other; and I never buy this product online.

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