The percentage of online shoppers who say that Amazon is their preferred shopping destination for each of the following categories:
- Entertainment
- Toys
- Technology
- Garden Products
- Health and Pharmaceutical
- Motors and Accessories
- Home Furnishings
- Pet Care
- Beauty
- Clothing and Fashion
- Luxury
- Grocery
Respondents were asked to choose from the following options: Amazon; Retailer sites; At the website of the brand I want; Other marketplaces; Social media sites; Other; and I never buy this product online.
