Americans’ Trust in Companies and Brands Articles
US adults were asked which statement they agreed with more for the following two sets of questions:
- “I tend to trust companies. They must do something bad to lose my trust.”
- “I tend to not trust companies. They must earn my trust.”
- “Don’t know / No opinion”
and
“When I trust a company, I will go out of my way to purchase from them.”“When I trust a company, I will purchase from them, but not necessarily any more than I would from another company I trust less.”“I don’t trust companies in general”