Americans’ Trust in Companies and Brands Articles

US adults were asked which statement they agreed with more for the following two sets of questions:

  • “I tend to trust companies. They must do something bad to lose my trust.”
  • “I tend to not trust companies. They must earn my trust.”
  • “Don’t know / No opinion”


  • “When I trust a company, I will go out of my way to purchase from them.”
  • “When I trust a company, I will purchase from them, but not necessarily any more than I would from another company I trust less.”
  • “I don’t trust companies in general”
  • Pin It on Pinterest