The areas that in-house insights teams say they directly impact in their organizations:
- Attitudes and opinions
- Brand positioning
- Brand tracking
- Segmentation
- Advertising or media
- Market size or opportunity
- Early stage product or service development
- Competitive assessment
- Customer satisfaction or loyalty
- Later stage product or service development
- Marketing mix
- Pricing
- Consumer purchase behavior – retail
- Website experience optimization
- Consumer/shopper experience – digital
- Consumer/shopper experience optimization – retail
- Partner/channel selection or optimization
- Customer share of wallet or lifetime value
