Areas Directly Impacted by In-House Insights Teams Articles

The areas that in-house insights teams say they directly impact in their organizations:

  • Attitudes and opinions
  • Brand positioning
  • Brand tracking
  • Segmentation
  • Advertising or media
  • Market size or opportunity
  • Early stage product or service development
  • Competitive assessment
  • Customer satisfaction or loyalty
  • Later stage product or service development
  • Marketing mix
  • Pricing
  • Consumer purchase behavior – retail
  • Website experience optimization
  • Consumer/shopper experience – digital
  • Consumer/shopper experience optimization – retail
  • Partner/channel selection or optimization
  • Customer share of wallet or lifetime value

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