Areas that companies seeing strong ROI (2x or higher) from ABM plan to invest more in, with the top responses including direct mail, content, target account selection, ABM ads, contact data quality, account insights, account data quality, and social media.
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
AI is being heralded for its potential use in content personalization.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Certainly not for the metaverse.
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.