Areas that companies seeing strong ROI (2x or higher) from ABM plan to invest more in, with the top responses including direct mail, content, target account selection, ABM ads, contact data quality, account insights, account data quality, and social media.
Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.