The top use cases digital marketing and media practitioners envision in 2019 for audience data, including cross-channel measurement and attribution, cross-channel audience identification/matching, predictive modeling and/or segmentation, general audience analytics, and programmatic media buying for emerging and established formats.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
