B2B Brand Health Indicators Articles

How well B2B brand marketers around the world believe their brands are performing on the following brand health indicators:

  • Brand trust: Our brand is seen as reliable, truthful, and trustworthy
  • Brand likability: Our brand is seen positively and is well-liked by our audience
  • Brand compassion: Our brand is caring towards customers, employees, and wider society
  • Brand focus: Our brand fits the specific needs and interests of our audience
  • Brand visibility: Our brand is easily recognized and recalled by our audience
  • Brand momentum: Our brand is leading the market
  • Brand activism: Our brand takes a strong ethical and moral stance on societal issues
  • Brand differentiation: Our brand stands out from competitors in a good way

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