B2B Brand Platform Performance Articles

The extent to which B2B brand marketers around the world feel their brands currently deliver on the following brand platform components:

  • “Customer centricity: Our brand is relevant to the needs/priorities of our customers”
  • “Vision: Our brand vision aligns to corporate business goals”
  • “Purpose: Our brand purpose aims to positively impact people’s lives and society”
  • “Connectivity: Our brand connects with audiences on an emotional, human level”
  • “Promise: Our brand promise is reflected in our customer experiences and engagements”
  • “Values: Our brand values authentically represent our culture and working practices”
  • “Personality: Our brand personality is expressed well visually and verbally”
  • “Stand out: Our brand has creative stand out and distinction”
  • “Employee centricity: Our brand is relevant to the needs/priorities of our employees”

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