B2B Buyers’ Types of Videos Viewed Articles

Among B2B buyers who report having watched video in the past 3 months, the types of videos viewed:

  • Product review
  • Product demos
  • Tutorials/training
  • Live videos (webinars, etc.)
  • Educational videos
  • Brand story videos
  • Industry trend videos
  • Customer testimonials
  • Thought leadership interviews
  • Ads

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