B2B Buyers’ Views of Memorable and Effective Content Articles

B2B buyers indicate the factors that make content memorable and trigger them to take a sales call:

  • “Uses data and research to support claims”
  • “Tells a strong story that resonates with my buying committee”
  • “Is packed with shareable stats and quick-hitting insights”
  • “Is research-based”
  • “Appeals to our values”

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