B2B Buying Committee Size, per Salespeople Articles

B2B salespeople indicate what best describes the buying center of committee their sales team encounters for a typical buying journey:

  • A single decision-maker
  • 2-4-person inter-departmental buying committee
  • 2-4-person intra-departmental buying committee
  • 5+ person inter-departmental buying committee
  • 5+ person intra-departmental buying committee
  • It varies

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