B2B CMOs’ Areas of Focus Over the Next 2 Years Articles

Forrester B2B CMO Coming Areas of Focus Sept2021

B2B CMOs outline which of the following will become areas of focus to support their organization’s business strategy over the next 2 years:

  • “Improving experience of our customers”
  • “Introduction of new go-to-market strategy or significant change in the way organization reaches target buyers/customers and achieves competitive advantage”
  • “Improving experience of our business ecosystem partners”
  • “Introduction of new business model or shift in the way organization generates revenue”
  • “Implementation of new technologies/systems”

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