B2B CMOs’ answers when asked which of the following it would be if they could characterize the impact they aim to deliver in their current role, comparing 2023 to 2022:
Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.
Social media is largely to blame for teenagers’ increased mental health struggles, adults say.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
The top money-saving strategy used by consumers is to buy items on sale.
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
The top money-saving strategy used by consumers is to buy items on sale.
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Users are highly satisfied with the quality and reliability of mobile shopping apps.
The focus has shifted from innovation and integration to growth and the customer experience.
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.