B2B CMOs’ answers when asked which of the following it would be if they could characterize the impact they aim to deliver in their current role, comparing 2023 to 2022:
- Growth
- Better customer experience
- Efficiency
- Innovation
- Integration
B2B CMOs’ answers when asked which of the following it would be if they could characterize the impact they aim to deliver in their current role, comparing 2023 to 2022:
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
Consumers around the world seem to be a little more likely to share very good than very bad experiences.