B2B Companies’ Struggles with Lead Scoring Articles

B2B marketers and professionals detail the areas of lead scoring their companies are struggling with:

  • “Getting widespread adoption by the sales team”
  • “Incorporating firmographic data such as company size, revenue, geography, and industry”
  • “Incorporating internal signals about buying behavior, such as prospect’s behavior on your website and email activity”
  • “Incorporating demographic data such as job function and job level into your scoring model”
  • “Creating models that genuinely reflect buyers’ intent”
  • “Incorporating technographic data, including key solutions in a prospect’s tech stack”
  • “Incorporating external intent signals delivered by third parties like Bombora or True Influence”

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