B2B marketers and professionals detail the areas of lead scoring their companies are struggling with:
- “Getting widespread adoption by the sales team”
- “Incorporating firmographic data such as company size, revenue, geography, and industry”
- “Incorporating internal signals about buying behavior, such as prospect’s behavior on your website and email activity”
- “Incorporating demographic data such as job function and job level into your scoring model”
- “Creating models that genuinely reflect buyers’ intent”
- “Incorporating technographic data, including key solutions in a prospect’s tech stack”
- “Incorporating external intent signals delivered by third parties like Bombora or True Influence”
