The year-over-year increase in B2B content engagement in H1 2021 as measured by visitors, sessions, total pages viewed, unique assets viewed, time per session and view time. The figures are based on PathFactory content engagement data across its customer base.
B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.