The year-over-year increase in B2B content engagement in H1 2021 as measured by visitors, sessions, total pages viewed, unique assets viewed, time per session and view time. The figures are based on PathFactory content engagement data across its customer base.
Among the customer data sources used, transactional data and known digital identities are most commonplace.
Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
High quality and unique stories are the primary ways to differentiate B2B content.
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”