The percentage of B2B content marketers who gate content and the reasons for doing so, including earning qualified leads, adding prospects to an automated marketing program, creating an air of exclusivity around content and proving content ROI.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.