The percentage of B2B content marketers who plan to invest in the following areas in 2022:
- Videos
- Events (digital, in-person, hybrid)
- Owned-media assets
- Paid media
- Social media management/community building
- Earned media
- Content distribution
- Getting to know audiences better
- Content marketing technologies
- User experience (UX) design
- Staffing/human resources
- Audio-related content
- Experiential campaigns
- Data privacy solutions