B2B Content Marketing Investment Areas in 2022 Articles

CMIMarketingProfs B2B Content Marketing Investment Areas Nov2021

The percentage of B2B content marketers who plan to invest in the following areas in 2022:

  • Videos
  • Events (digital, in-person, hybrid)
  • Owned-media assets
  • Paid media
  • Social media management/community building
  • Earned media
  • Content distribution
  • Getting to know audiences better
  • Content marketing technologies
  • User experience (UX) design
  • Staffing/human resources
  • Audio-related content
  • Experiential campaigns
  • Data privacy solutions

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