B2B Content Marketing Success Factors Articles

CMIMarketingProfs B2B Content Marketing Success Factors Oct2020

The percentage of B2B marketers who rate their content marketing as extremely or very successful who said the following factors contributed to their success:

  • The value our content provides
  • Website changes (e.g., new content)
  • Strategy changes
  • Search rankings
  • Changing buyer/consumer behaviors (e.g., more time on internet)
  • Earned media (e.g. PR mentions, media coverage)
  • Changing our products/services

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