B2B demand generation marketers indicate for which stage of the funnel they believe the following content types are most effective, if at all:
- In-depth white papers or e-books
- Customer case studies
- Virtual events
- Webcasts
- Live events
- Research (internal)
- Research (third-party, analyst)
- Concise white papers (summary-level, snackable content)
- Videos
- Infographics
- Blogs