B2B Demand Gen Content Effectiveness, by Funnel Stage, in 2022 Articles

B2B demand generation marketers indicate for which stage of the funnel they believe the following content types are most effective, if at all:

  • In-depth white papers or e-books
  • Customer case studies
  • Virtual events
  • Webcasts
  • Live events
  • Research (internal)
  • Research (third-party, analyst)
  • Concise white papers (summary-level, snackable content)
  • Videos
  • Infographics
  • Blogs

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