B2B Demand Gen Marketers’ KPI Results in 2020 Articles

ActivateMarketingCharts B2B Demand Gen KPI Results June2021

Thinking of KPIs in 2020, the percentage of B2B demand gen marketers who exceeded, met, or didn’t meet their original KPIs. Question asked of the 61% of survey respondents who did not reduce their KPIs in 2020.

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