B2B Demand Gen Marketers’ Use of Attribution Articles

ActivateMC B2B Demand Gen Marketing Attribution Oct2020

The statement which best describes how B2B tech demand gen marketers use attribution:

  • We use multiple touchpoints in attributing success
  • We do not have a campaign attribution model
  • We attribute success on a first-touch basis (i.e. first form fill)
  • We use an AI-based attribution model developed in-house
  • We use an AI-based attribution model from a technology vendor

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