The percentage of B2B tech marketers and demand gen decision-makers and influencers who agree with the following statements:
- We will focus more on the quality of leads, rather than the quantity of leads
- Our Demand Gen KPIs will be even more closely tied to revenue than they are now
- Prospects will consume more content in their buyer journey
- Successful Demand Gen will require more touchpoints before qualification
- We will adapt our lead scoring based on increased content consumption
- Marketing budgets will return to normal after the COVID-19 pandemic is over
- Event marketing budgets will return to normal after the COVID-19 pandemic is over