B2B Demand Gen Marketers’ Views of the Future Articles

ActivateMarketingCharts B2B Demand Gen Future Views Sept2020

The percentage of B2B tech marketers and demand gen decision-makers and influencers who agree with the following statements:

  • We will focus more on the quality of leads, rather than the quantity of leads
  • Our Demand Gen KPIs will be even more closely tied to revenue than they are now
  • Prospects will consume more content in their buyer journey
  • Successful Demand Gen will require more touchpoints before qualification
  • We will adapt our lead scoring based on increased content consumption
  • Marketing budgets will return to normal after the COVID-19 pandemic is over
  • Event marketing budgets will return to normal after the COVID-19 pandemic is over

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